When a global technology leader undergoes a major rebrand, visual consistency across every touchpoint is critical. For a company like Trulioo, a powerhouse in global identity verification, trust and security are the core of their business. Their new branding needed to reflect that authority immediately, starting right at the top with their executive team.
To support their website overhaul, we provided premium Vancouver tech team headshots for their entire leadership board. Instead of pulling their executives away from critical work, we did a streamlined, on-site headshot session tailored for busy offices and tech leaders.
Bringing the Professional Studio to the Office
We know that coordinating schedules for an entire C-suite executives can be a logistical nightmare. To eliminate travel time and minimize disruptions, we brought our fully equipped mobile studio directly to Trulioo’s Vancouver office. We set up our professional lighting and premium backdrops in an available office area, essentially recreating our downtown studio environment.
This on location mobile setup helps make sure that the lighting, shadows, and background tones remain perfectly consistent across all everyone’s portraits, which is a must for a high-end corporate rebrand.
Our goal was to respect the leadership team’s time while delivering flawless results. We developed a highly efficient flow to keep the photo shooting sessions move smoothly throughout the day:
- Quick Sessions: Each executive simply walked in, received expert posing and expression coaching, and was photographed in minutes.
- Instant Review: Immediately after the camera flashed, leaders viewed their unedited photos on a tethered screen.
- Real-Time Feedback: Executives selected their favourite shots on the spot and shared any immediate feedback, or concerns to edit the photo, guaranteeing they were 100% satisfied before leaving the room.
- Zero Downtime: Once an executive finished, the next team member was notified to come in, allowing everyone else to immediately return to their meetings and workstations.
Do you need to do a Company Rebrand shoot?
A rebrand is only as strong as the imagery supporting it. Whether you are updating a leadership page like Trulioo, launching a new website, or refreshing your team’s digital presences, high-quality, standardized photography is essential.
If your team is too busy to visit a studio, let us bring the studio to you. Contact us today to learn more about our mobile corporate team sessions.
