First impressions matter, especially in the legal profession. When potential clients visit a law firm’s website, they want to see a unified, professional, and approachable team. That is exactly why the incredible team at Macpherson Law LLP recently visited our studio.
They came to us with a clear goal: to update their website’s team page with consistent, lawyer headshots that truly reflect the caliber of their work and their collaborative culture.
About Macpherson Law
Macpherson Law is a forward-thinking firm with a very important mission. Their primary focus is serving the needs of Indigenous nations right across Canada. They offer a full range of legal services, with deep expertise in areas like natural resources, energy, the environment, land development, and litigation (including rights, title, and specific claims). They also do a lot of work with large and medium-scale real estate developers, especially in British Columbia and Alberta.
What really stands out about Macpherson Law is their dedication to their clients. They don’t just offer high-quality legal work; they focus on building long-term relationships, anticipating challenges early, and delivering results that bring real, practical value. They are incredibly proud of their exceptional team, which includes multiple Indigenous lawyers whose unique experiences and perspectives strengthen every single case they take on.
Achieving a Cohesive Look for Lawyer Headshots
When a firm has such a strong, collaborative culture, their website needs to reflect that unity. If a website features a mix of cropped photos, different lighting, and mismatched backgrounds, it can look disorganized.
For Macpherson Law’s session in our Vancouver studio, we focused on creating a perfectly cohesive look. As you can see from the beautiful portraits of Larissa Burnouf, Paul Chartrand, and the rest of their team, we went with a clean, modern grey background.
This specific background choice does a few great things:
- It brings the team together: Whether it’s a Partner, Senior Counsel, or an Associate, everyone looks like they belong to the same unified team.
- It eliminates distractions: A neutral background keeps the focus exactly where it should be on the friendly, confident, and professional faces of the lawyers.
- It looks great on the web: The matching lighting and tones make their new “Lawyers” directory page look incredibly sharp, organized, and easy to navigate.
A Relaxed Studio Experience
Getting your photo taken can sometimes feel a bit stressful, but our goal is always to make the process as easy and relaxed as possible. We worked with the Macpherson Law team to ensure everyone felt comfortable in front of the camera. The result? Authentic, confident expressions that show potential clients exactly who they will be working with.
We absolutely loved having Macpherson Law in the studio. They do boundary-pushing, innovative work for Indigenous nations and developers across the country, and we are thrilled to have provided them with imagery that matches the high quality of their legal services.
Looking to update your team’s website? If your firm’s “About Us or Team” page needs a refresh, we can help you create a unified, professional look. Contact us to book your team’s lawyer headshots.
