When potential clients or future employees visit your website, the About Us or Team page is often their first stop. They want to see the faces behind the business. However, what does your team directory say about your brand? If it is a patchwork of selfies, cropped wedding photos, and inconsistent lighting, it’s probably sending the wrong message to them.
We specialize in helping businesses across various industries upgrade their visual identity through professional corporate headshots. Whether you need to match an existing style, overhaul your entire team directory, or coordinate a multi-city rebrand, we have the expertise to make your team look cohesive, professional, and trustworthy.
Here is a look at how we’ve helped some of our clients transform their team pages.
Crafting Cohesive Team Directories
Lawson Lundell: High-Volume, Multi-City Consistency
Managing a rebrand for a major law firm is a massive undertaking, especially when the team and offices spans across multiple cities across provinces. For Lawson Lundell, we were tasked with a full rebrand that required updating the photos for hundreds of lawyers at different offices.
- The Project: We traveled to their offices in Vancouver, Calgary, Yellowknife, and Kelowna to capture new headshots for every single member of their team.
- The Result: A perfectly unified, modern team directory that reflects the firm’s prestigious reputation.
- The Ongoing Relationship: Our high-volume capabilities laid the foundation for a long term partnership. We now regularly welcome their new hires and articling students to our studio to ensure their growing team maintains that exact same cohesive look.
Trulioo: On-Site Executive Convenience
When you are coordinating schedules for a busy executive team, convenience is very important for fast moving tech companies. Trulioo wanted a polished, unified look for their leadership page but needed the process to be as seamless as possible.
- The Project: We brought our entire studio setup, including professional backdrops and lighting, directly to their office.
- The Result: We captured clean, modern executive portraits without the leadership team ever having to leave the building. By bringing the studio to them, we make sure that the final images looked incredibly professional and entirely cohesive, proving that on-location shoots can perfectly match in-studio quality shots as well.
RTC Mortgage: Aligning Imagery with Brand Colors
Inconsistency is one of the biggest detractors of a professional website. The RTC Mortgage management team came to us because their old website featured headshots taken with varying backgrounds, distinct lighting setups, and different focal lengths. It lacked the professional polish their brand needed.
- The Project: We hosted their entire management team at our Downtown Vancouver studio for a complete visual rebrand.
- The Result: We utilized a vibrant blue background specifically chosen to match the RTC Mortgage logo perfectly. Now, their management team page is striking, unified, and immediately reinforces their brand identity.
Larlee Rosenberg: Seamless Style Matching
Sometimes, a firm doesn’t need a complete overhaul; they just need to add new team members to an existing, well-established directory. This requires high technical proficiency from the photographer to ensure the new photos don’t look out of place.
- The Project: Larlee Rosenberg needed new headshots for their lawyers, but they had a specific existing style on their website that they loved.
- The Result: We meticulously replicated their current setup. By matching the exact lighting ratios, background tones, and overall style, we provided seamless additions to their team page. You can look at their directory right now and see how perfectly the new photos blend in with the old.
Macpherson Law: In-Studio Rebrand for a Unified Look
A firm’s rebrand isn’t complete without updating the faces that represent it. Macpherson Law recognized this when they underwent their recent brand refresh.
- The Project: We invited their team to our studio in the Downtown Vancouver area for a dedicated photoshoot.
- The Result: We delivered a crisp, cohesive set of images that perfectly complemented their new firm identity. The unified look across their team directory elevates their website and presents a strong, unified front to their clients.
The Takeaway for Your Team Rebrand
A cohesive team directory builds immediate trust and showcases your company’s attention to detail. Whether we’re perfectly matching your existing aesthetic, setting up our mobile studio right in your boardroom, or managing a high-volume rebrand across multiple Canadian cities, we deliver a seamless, professional look that easily scales as your team grows. Ready to refine your About Us or Team directory pages and put your best face forward? Contact us today to discuss how our customized corporate headshots can transform your brand’s online presence.
