We photographed Elaine Li, a Vancouver-based model, influencer, and the Founder and CEO of Livelite Athletica.
As a young and ambitious entrepreneur, Elaine has built a Canadian athleisure brand dedicated to providing premium, luxurious activewear to health and fitness enthusiasts. Livelite Athletica operates on the philosophy that quality activewear should genuinely benefit the wearer, prioritizing both comfort and high performance. Beyond her brand, Elaine has cultivated a massive digital community, boasting over 69.8K followers on Instagram. She approaches business with an open mindset, identifying as a forever student whose only constant is adapting to changing algorithms and market trends.
| Session Type | Industry | Role |
| Personal Branding | Fashion | Founder |
When you are the face of a modern lifestyle brand and an active influencer, traditional corporate headshots don’t align with your audience. Instead, you need personal branding photography. This style of photography focuses on capturing your authentic aesthetic and personality.
For her session, Elaine opted for a relaxed, approachable, and highly visual lifestyle approach. Seated casually on the studio floor against a clean grey backdrop, she wore a blue and white gingham top, a light skirt, and white sneakers. This combination beautifully bridges the gap between everyday lifestyle fashion and the activewear industry she operates in, providing her with versatile imagery perfect for Instagram, her website’s page, and networking outreach.
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Our Vancouver photography studio regularly collaborates with founders, influencers, and creative entrepreneurs to design personal branding sessions that perfectly match their unique digital footprint.
